Page 48 - EDM Today Winter 2025
P. 48

EDM Today Magazine                           EDM Today Magazine                            EDM Today Magazine

          For another perspective on these issues, EDM Today
                                                              For a more detailed review of these issues and helpful
                                                              tips to avoid trouble, see Mr. Bendel’s writing - Social
          spoke to iStock, an online resource that provides a
                                                              Media, Intellectual Property and Protecting Your Assets.
          platform for purchase of the license to use certain imag-
                                                              https://www.amundsendavislaw.com/alert-social-
          es.  Grant Farhall, Chief Product Offi cer at iStock, noted
          that “copyright infringement can result in signifi cant
                                                              media-intellectual-property-and-protecting-your-a
          penalties for businesses, and beyond fi nancial liability;
                                                              Mr. Bendel can also be reached directly at mbendel@
          misuse of images can damage a company’s reputation
          and erode trust with customers.” He added that “by
          sourcing images from a trusted provider, businesses can
                                                              As always, you can reach Legal News and Views at
          ensure they have the proper licenses, avoid the legal and   amundsendavislaw.com or 920.750.7491.
                                                              Betsy@EDMTodayMagazine.com to reach the author
   EDM Today Magazine                           EDM Today Magazine                            EDM Today Magazine
          ethical pitfalls of ‘copy and paste’ content, and support
                                                              or for questions you would like to be addressed in
          the creators who make their work possible.”
                                                              future articles.
          The availability of images, writings, and content from
          digital sources has certainly made our lives easier and
          can make your marketing efforts pop. Unfortunately,
          many things in life come with strings attached, so making
          sure you know where click-and-copy images come from
          and getting the proper permissions for their use may
          avoid legal issues and reputation damage. EDM Today
          thanks Mr. Bendel and Mr. Farhall for their insights.
   EDM Today Magazine                           EDM Today Magazine                            EDM Today Magazine
          The content of this article is intended for information purposes only, and is not intended to be a substitute for legal counsel on any subject matter, nor should it be
          construed as legal advice on any subject matter. This article does not create an attorney client relationship, nor will any recipient of this article be deemed a client of
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          this article, client or otherwise, should act or refrain from acting on the basis of any content contained herein without seeking the appropriate legal or other professional
          advice from an attorney licensed in the recipient’s state. Amundsen Davis, LLC expressly disclaims all liability with respect to actions taken or not taken based on any
          or all contents of this article. The information presented in this article is provided “as is” without representation or warranty of any kind – as to suitability, reliability,
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          do not guarantee a similar outcome. The choice of a lawyer is an important decision and should not be based solely upon advertisements.
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   EDM Today Magazine                           EDM Today Magazine                            EDM Today Magazine



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   EDM Today Magazine                           EDM Today Magazine                            EDM Today Magazine
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