Page 34 - Fall 2024 EDM Today

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Their website shows an incredibly diverse group of
parts. In some cases, you may wonder how they could
have been made. During the discussion with Jeff
Gubbins, the question of diverse industries came up.
Jeff expressed that he believes seeking customers
from diverse industries is one of the key elements of a
strategic plan for growth. In Jeff’s case, it was a result
of his salespeople intentionally targeting different
industries in a variety of ways; trade shows, directories,
direct mail, magazine advertising, emails, sales calls,
etc. But part of it happened organically, of course, as
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XACT Wire EDM’s reputation grew by word of mouth.
From EDM Today’s perspective, credit must also be
given to XACT Wire EDM’s sales team. They do not
sit and wait for the phone to ring. They are proactive-
ly meeting new prospective customers and working
to keep the company on a growth path. EDM Today
recently ran into the XACT Wire sales team at a trade
show in Schaumburg, Illinois.
Visiting both the Waukesha, Wisconsin, and Cary,
Illinois facilities is very motivational. Seeing the team-
work and camaraderie between the employees and
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management is a testament to what is possible with
the right people and the right management strategy.
EDM Today hopes everyone in our industry will join us
in congratulating XACT Wire EDM for achieving suc-
cess and growth on their 40th and 30th anniversaries.

https://www.xactedm.com/

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