Page 37 - Fall 2024 EDM Today

Special Event Coverage connections. Mike Dreher gave his perspective as a Germany represent 57% of the global economy in terms

visitor. He explained that at EMO, you can see what is
of market size. This elicited surprise from the audience
EMO BREAKFAST EDM Today Magazine EDM Today Magazine EDM Today Magazine
as many thought those four countries represented a
being done in other parts of the world and gain insight
much higher percentage of the market. This makes the
that may be useful to you at home.
point that there is still a huge international market that
& PANEL DISCUSSION can be accessed through EMO.
Mark Denzler asked the panelists to offer suggestions to
people considering attending EMO or exhibiting. Jochem
Arnold offered the following suggestions:
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Prepare yourself.
Make appointments with the people that you
plan to see.

Take full advantage of networking opportunities.
Differentiate yourself. As an exhibitor, show how your
company does things better than your competitors.
Mark Denzler Asking a Question of the Panel
A question was directed at Mike Dreher relating to
whether or not he actually purchases equipment at EMO,
question. He offered the following suggestions:
or simply goes to see what others are doing. Mike stated Mike Dreher took a slightly lighter approach to the
Wear comfortable shoes! This elicited some laughs,
that they absolutely do purchase equipment at EMO.
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but he was serious about his suggestion. EMO is so
He went on to explain why. He indicated that Allied
large that people will likely walk many miles.
Machine typically does not buy standard machines.
They often have requirements for special functions and
Enjoy the German culture. Have an open mind to
features that allow Allied to get the maximum perfor-
experience new things.
mance and benefi t for their specifi c situation. Mike
further stated that Allied fi nds that OEMs in the USA are
Try the beer. It is the best (more laughs)!
not very receptive to special requests for modifi cations,
yet they fi nd many OEMs at EMO are
The panel was asked whether there
Ms. Katrin Geisler of the German Chamber Making willing to discuss their unique needs.
Opening Remarks to a Large Audience would be many exhibitors featuring
automation solutions at EMO. Dr. Heering
comments, reminding everyone that we EDM Today Magazine
that automation would be a huge focus
On Tuesday, September 10th, The panel included Jochem Arnold, President of Emag, LLC, a Michigan- responded with a resounding yes, adding
the VDW (German Machine Tool based company and long-term exhibitor at EMO. The panel also included at EMO. Many companies globally face
employee shortages. But the trend to
Mike Dreher, Vice President of Global Manufacturing Technology at Allied
Builders’ Association) hosted a Machine and Engineering Corporation in Dover, Ohio – a visitor to EMO for automate is being driven by more than
breakfast and panel discussion. many years. Rounding out the panel was Dr. Markus Heering, Executive EDM Today Magazine EDM Today Magazine
just solving the employee shortage; many
Mark Denzler, President and CEO Director of the VDW, the organizer of the EMO show. companies are simply looking to improve
of the Illinois Manufacturers’ The event began with Katrin Geisler making opening remarks. Katrin is the effi ciency, productivity, and profi tability.
Association, moderated the event. Manager of Government Projects and Trade Missions at the German Jochem Arnold added to Dr. Heering’s
American Chamber of Commerce of the Midwest (GACC Midwest). The
GACC selected Mark Denzler of the Illinois Manufacturers’ Association to live in a global market. Companies now Ryan Martin of ABI Research Presenting Market Data
moderate the panel discussion. The event’s purpose was to provide informa- compete internationally. While companies
tion and answer questions that potential exhibitors or visitors may have. face international competition, they also have inter- Dr. Heering made the closing remarks. He was proud to
The fi rst question posed to the panel was how EMO differs from IMTS. na-tional opportunities. With automation, companies say that the upcoming 2025 EMO show is quite special in
that it marks the 50th anniversary of EMO as a showcase
can achieve productivity that allows them to overcome
Dr. Heering was the fi rst to answer and explained that while both shows labor differences and compete on par with the rest of for innovation. At EMO 2025, there will be an exciting
focus on metalworking, there are really two major differences. One, EMO is program beyond the booth displays. There will be a
the world.
much bigger than IMTS both in terms of physical exhibition space, and EDM Today Magazine EDM Today Magazine EDM Today Magazine
high-caliber forum that focuses on a different industry
also in terms of the number of exhibitors and visitors. Two, while IMTS The program included a presentation from Ryan Martin, trend topic each day under the motto Innovate Manufac-
visitors are predominantly from the USA, EMO has a much broader mix of turing. Special exhibitions, expert presentations,
international visitors. Senior Research Director at ABI Research in New York. workshops, live demonstrations, and special areas for
ABI helps companies set policy on critical issues such
Jochem Arnold told the group that, from his perspective, the networking as labor force, data, and digital transition by leveraging start-ups and innovations will round out the program.
opportunities make exhibiting very valuable for Emag. He added that data and intelligence to allow their customers to make Dr. Heering thanked the moderator, panel members, and
nowhere else can you make such broad-reaching, diverse international informed decisions. audience for participating. He closed, hoping to see
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everyone at EMO in 2025!
Ryan presented several statistics on the global market.
ABI’s data shows that the USA, China, Japan, and
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