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The VDW is the German Machine Tool Builders’ Association, which organizes the EMO show.

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During IMTS, EDM Today conducted a unique dual interview with Dr. Markus Heering, the VDW’s Executive Director,
and Mr. Bernhard Geis, the VDW’s Director of Economics and Statistics.

EDM: Gentlemen, thank you very much for taking the time
EDM: How does EMO differ from IMTS and other metal-
working shows?
to sit down with EDM Today for a discussion. What brings
you to visit IMTS?
VDW: EMO is similar to IMTS in that it is predominantly
a metalworking show. The big difference is in the make-
VDW: We are here to participate in a breakfast event
and panel discussion regarding the 2025 EMO show in
primarily from the USA, EMO is truly an international show
Hannover.
with a broad mix of attendees from every continent.
EDM: We are roughly one year away from the start of up of the visitors and exhibitors. While IMTS visitors are
EMO. I understand that there are already more than 1,800
EDM: Is this global mix by design? In other words, does
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EMO actively seek exhibitors from around the world? Or
exhibitors. Is there room for more?
did it happen organically?
VDW: Yes, in 2025, EMO will take place at the Hannover
fairgrounds. There are 27 exhibition halls totaling more
VDW: Both actually. EMO has always actively marketed to
than 5.3 million square feet, signifi cantly larger than Chi-
companies around the world. However, many companies
choose to exhibit or attend EMO because it has become
cago’s McCormick Place. There are still some great booth
a global event, with opportunities to build relationships
locations available.
unequaled at any other event.
EDM: At IMTS, the offi cial language spoken is English.
Exhibitors from outside the USA always bring booth staff
who are fl uent in English. Is there an offi cial language for
EMO? Would USA companies that exhibit at EMO need to
bring or hire a translator?
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VDW: The short answer is that English is fi ne. At EMO,
English is the most common international language.
EDM: What are the benefi ts to a USA company that
chooses to exhibit at EMO?
VDW: We could spend hours discussing the many
benefi ts. But to put it simply, if the exhibitor is looking to
expand internationally, there is no other event anywhere
in the world where they can get exposure to such a large
global market. In addition to market exposure, they can
see technologies that may be useful to them and meet
potential outsourcing partners.
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EDM Today Magazine EDM Today Magazine EDM Today, Fall 2024 Issue
Mr. Bernhard Geis and Dr. Markus Heering

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